More than 80 million American households have at least one pet in residence. Statistics suggest the pet care industry does nearly $70 billion in sales every single year, and your new startup could get a very big piece of that market. Here’s a quick look at a few of the trending pet technology products your company could consider.

• Pet GPS: When you know you want to pinpoint your pet’s location right away, a GPS tracker is easily the way to go, and while the market is fairly large right now, there are all kinds of ways your company could move forward here. Today’s units offer alerts when pets leave a given area or transmit data to smartphones. It’s hard to tell what other add-ons might get connected to this unique technology, though!
• Pet Feeding Devices: To date, there are only a few of these on the market, but with so many people demanding a much larger IoT market, these are easily going to become more popular. You can dispense food at a given time, dispense treats, or only feed a certain pet within your household. There’s quite a bit of room for expansion within this market too!
• Pet Wearables: If you’re addicted to your own FitBit or you just want to keep a closer eye on pet health in your home, wearables are easily the next big thing to hit the pet industry. Track heart rate, calories burned, calories consumed, and much more with today’s devices. A great startup, though, will take this industry quite a bit further than that.

The pet care industry is virtually recession proof, and if you’re looking for a big business opportunity, this may be the perfect place to turn.