Innovation may create a good startup, but the simple reality is that most startups can’t get the funding they need without a good business plan in place. The idea behind a business plan is a fairly simple one – it’s a written description of what you plan to do and how you’re going to do it. To make sure investors want to be part of your company, though, it has to be more than a template you downloaded online. Instead, you have to find a way to make your business plan standout, and these tips can help.

• Don’t Get Carried Away: There are a number of things that your business plan should include, but the reality is that it needs to be as to the point as possible. You want to capture an investor’s attention and hold it within those first few words, so ensuring that you’ve covered the required material without going overboard is a must.
• Define Your Difference: Above all, investors want to understand how you’re going to separate your company from any other option. There are competitors in your industry, and if you haven’t uncovered them yet, you’re not doing your research properly. Find those companies within your vertical, then ensure your business plan addresses how you’re truly different.
• Create an Honest Portrayal: Investors look at hundreds of business plans each day. Make certain you’re honest about your company. This isn’t the time to sound like a midnight infomercial.

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