If you are having trouble attracting investors for your new start-up company, it could be that you haven’t showcased your ideas at the right innovation exhibition, or it could be that you aren’t giving those prospective investors the right information.  Before you show up at any invention conference, you should be sure that your business plan includes the following information:

Future Financial Projections Many innovators make the mistake of believing that the average investor is interested only in the product or service that the new start-up will have to offer.  That, however, is not the case.  While your pet GPS system, the idrone, or the new augmented reality device may be incredible, what the investor really wants to know is whether or not your company will turn a profit.    They want to see numbers and a lot of them.  You should give financial projections for at least the next three years, and be able to explain how you derived those figures.

Your Resume Your business plan should most definitely include information about your professional background.  You can be sure that this is something that potential investors – including angel investors – are going to want to see.  They want to know what you have done that is relatable to the industry you are intending to enter, or what skills you have obtained that would have prepared you for business ownership.   Accidents and mistakes do happen, but investors don’t want to pay for them, so they are looking for a business owner that knows what he or she is doing.

Competition Comparison They want to know what competition your startup will be facing right out of the gate, how your product or service will differ, and how you intend to get ahead.  This sort of information will help you prepare for presentations at an iexhiition as well, so it is really good to do the research whether or not you need additional funding.

Market Size Finally, be sure that you know exactly what your niche is.  Who are you selling to?  Describe the niche and give a clear picture of how large that market is and how you intend to expand upon it in the future.

With the right information presented in the right way, your start-up will perform very well, whether you approach investors one-on-one or speak to them at an event like iFestival.