Creating a start-up can be nothing short of amazing. It can also be wholly draining. In most cases, you’re not going to have a cheerleading squad on staff to help you get through your days, and the chances are good that you’re going encounter problems that will easily kill your drive and make you wish you simply hadn’t bothered. Building a start-up is complex. It’s a rollercoaster ride of emotions, and they’re often fairly negative ones. If you feel like your company is missing something, you’re probably not alone. Here are a just a few of the things that can drag you under.

• You’ve Lost Your Vision to Profit Talk: In the world of business, you’re going to hear a lot about profits and how your business is doing. What you may not spend a lot of time discussing, though, is the vision that built your company. Of course you need cash to grow, but if you lose that vision, you lose the reason you’re in the business. Sure, investors want to hear about profits, but your team and your customers want to hear the passion that keeps them in the game.
• You’re Not Moving: A football team can strategize on the sidelines all day long, but if they never hit the field to execute that strategy, they’ll never score any points. If your business is so busy strategizing that you never make it to the field, you’re going to burn out in a hurry. Start doing business fast, and begin moving forward instead of just talking about how you’re going to get there.
• You’re Missing a Connection: People make the business world go ’round, and if you’re not connected with the right people, you’re probably feeling that lost connection. Take the time to establish the connections you need at iFestival this year, and watch your business grow.